Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Veloso, Maria
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, [2013]
Edición:Third Edition.
Temas:
Electronic commerce.
Web sites > Design.
Internet marketing.
Internet advertising.
Commerce électronique.
Sites Web > Conception.
Marketing sur Internet.
Publicité sur Internet.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780814432525
0814432522

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