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Using technology to sell : tactics to ratchet up results /
"Shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting to customers w...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York] : New York :
Apress ; Distributed to the Book trade worldwide by Springer-Verlag New York,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a London, Jonathan. | |
| 245 | 1 | 0 | |a Using technology to sell : |b tactics to ratchet up results / |c Jonathan London, Martin Lucas. |
| 260 | |a [New York] : |b Apress ; |a New York : |b Distributed to the Book trade worldwide by Springer-Verlag New York, |c ©2012. | ||
| 300 | |a 1 online resource (x, 330 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 347 | |b PDF | ||
| 588 | 0 | |a Print version record. | |
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |t Technology is changing selling -- |t What hasn't changed -- |t Foundation : the sales process -- |t Technologies used in selling -- |t Using social media to sell -- |t Using technology at Each stage of the sale -- |t Using technology in managing your sales team -- |t The new landscape -- |t Selling to X -- |g Appendix. |t Tips and tactics. |
| 520 | |a "Shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting to customers worldwide through video conferencing, using advanced techniques like video "white papers" to differentiate your product or service, and gaining an information edge over competitors through alerts and other means"--Back cover | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Target marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Selling |x Technological innovations. | |
| 650 | 0 | |a Sales management. | |
| 650 | 6 | |a Cibles (Marketing) | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Vente |x Innovations. | |
| 650 | 6 | |a Ventes |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
| 650 | 7 | |a Selling |x Technological innovations |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 653 | 0 | 0 | |a economie |
| 653 | 0 | 0 | |a economics |
| 653 | 0 | 0 | |a bedrijfswetenschap |
| 653 | 0 | 0 | |a management science |
| 653 | 1 | 0 | |a Management studies, Business Administration, Organizational Science (General) |
| 653 | 2 | 0 | |a Economics (General) |
| 653 | 1 | 0 | |a Management, bedrijfskunde, organisatiekunde (algemeen) |
| 653 | 2 | 0 | |a Economie (algemeen) |
| 700 | 1 | |a Lucas, Martin, |d 1977- |e author. | |
| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Print version: |a London, Jonathan. |t Using technology to sell. |d [New York] : Apress, ©2012 |z 9781430239338 |w (OCoLC)757486390 |
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