Using technology to sell : tactics to ratchet up results /

"Shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting to customers w...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: London, Jonathan, Lucas, Martin, 1977- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York] : New York : Apress ; Distributed to the Book trade worldwide by Springer-Verlag New York, ©2012.
Temas:
Target marketing.
Consumer behavior.
Selling > Technological innovations.
Sales management.
Cibles (Marketing)
Consommateurs > Comportement.
Vente > Innovations.
Ventes > Gestion.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Consumer behavior
Sales management
Selling > Technological innovations
Target marketing
economie
economics
bedrijfswetenschap
management science
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting to customers worldwide through video conferencing, using advanced techniques like video "white papers" to differentiate your product or service, and gaining an information edge over competitors through alerts and other means"--Back cover
Notas:Includes index.
Descripción Física:1 online resource (x, 330 pages) : illustrations
ISBN:9781430239345
1430239344

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