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Television versus the Internet : will TV prosper or perish as the world moves online? /

The technological developments that have encouraged the multiplication of TV channels and the questions raised by these developments are examined in this invaluable reference. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gunter, Barrie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Witney : Chandos Publishing (Oxford) Ltd, 2010.
Colección:Chandos internet series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Television versus the Internet :  |b will TV prosper or perish as the world moves online? /  |c Barrie Gunter. 
260 |a Witney :  |b Chandos Publishing (Oxford) Ltd,  |c 2010. 
300 |a 1 online resource (xv, 187 pages) 
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504 |a Includes bibliographical references (pages 167-181) and index. 
505 0 |a Audience evolution patterns -- The importance of television and the internet to media consumers -- The functional overlaps of television and the internet -- The future of television as an information source -- The future of television as an entertainment source -- Future audiences, future services. 
520 |a The technological developments that have encouraged the multiplication of TV channels and the questions raised by these developments are examined in this invaluable reference. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. The roll-out of broadband and increased bandwidth has had the greatest impact on TV because online technology can readily convey the same content. Do people make a choice between these two media? Can TV utilise the Internet in profitable ways to enhance its market position? Will TV have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? Will the changes mean a radical new configuration of content and the disappearance of channels with fixed schedules? 
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650 0 |a Mass media  |y 21st century. 
650 0 |a Television. 
650 6 |a Télévision. 
650 6 |a Internet. 
650 6 |a Médias  |y 21e siècle. 
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650 7 |a Internet.  |2 aat 
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650 7 |a Internet  |2 fast 
650 7 |a Mass media  |2 fast 
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