HTML5 advertising /

Mostrar otras versiones (1)

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and d...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Percival, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : New York : Apress ; Distributed to the Book trade worldwide by Springer, ©2013.
Colección:Expert's voice in Web development.
Temas:
HTML (Document markup language)
Internet advertising.
HTML (Langage de balisage)
Publicité sur Internet.
HTML.
COMPUTERS > Programming Languages > HTML.
COMPUTERS > Programming Languages > XML.
Computer science.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The Campaign Process
  • Evolution of Advertising Technology
  • Advertising with Web Standards
  • Using Canvas, SVG, and Web Fonts
  • Animations and Presentations
  • HTML5 APIs
  • HTML5 Media
  • Mobile Web Advertising
  • In-Application Advertising
  • Offline Storage, Tracking, Debugging, and Optimization
  • Dynamic Advertising with HTML5
  • Bleeding-Edge HTML5
  • HTML5 Advertising Going Forward.

Ejemplares similares