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Perfect pitch : the art of selling ideas and winning new business /
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. : Chichester :
John Wiley & Sons ; John Wiley [distributor],
©2007.
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| Colección: | Adweek book.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction : an audience with Steve Jobs
- Presentation crimes : why most presentations fail
- Imperfect pitch : the People of the State of California v. Orenthal James Simpson
- Bill Clinton, Johnnie Cochran, and a London hooker : learning from the world's best presenters
- Making connections : planning the perfect pitch
- Trevor's sledgehammer : creating room for thought
- We will fight them in the boardroom : how to ruin a great idea by presenting it badly
- Benign dictatorship : leading the perfect team pitch
- The pitch and beyond : how to leave the client wanting more
- The perfect pitch : London's winning bid for the 2012 Olympic Games.