Converge : transforming business at the intersection of marketing and technology /

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The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and bus...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lord, Bob, 1963-
Otros Autores: Velez, Ray, 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2013]
Temas:
Business.
Marketing.
Technological innovations.
Marketing
Affaires.
Innovations.
marketing.
BUSINESS & ECONOMICS > Structural Adjustment.
Business
Technological innovations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The collision of media, technology, and creativity
  • Media
  • Technology
  • Creativity
  • Building the renaissance organization
  • How delta got its groove back
  • Convergence catalysts
  • Media
  • How the fickle consumer uses media
  • The upfronts
  • Just because it?s digital doesn?t mean it?s fast
  • Imagining brands as publishers
  • Convergence catalysts
  • Ubiquitous computing
  • What is ubiquitous computing?
  • The home, connected
  • The self, quantified
  • How business can respond
  • Convergence catalysts
  • The cloud
  • Grasping the cloud
  • From EC2 to the royal wedding
  • Fast, cheap and in control
  • A tsunami of data
  • Clouding the cloud issue
  • Convergence catalysts.

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