Business gamification for dummies /

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any departm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Duggan, Kris
Otros Autores: Shoup, Kate, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, Inc., Ã2013.
Colección:--For dummies.
Temas:
Atarazanas > Valencia
Internet marketing > Social aspects.
Consumer behavior > Social aspects.
Computer games > Social aspects.
Marketing sur Internet > Aspect social.
Consommateurs > Comportement > Aspect social.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Verbraucherverhalten
Spiel
Motivation
Online-Marketing
Computerspiel
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. I. Basic training : grasping the basics
  • pt. II. Decisions, decisions : choosing a gamification framework
  • pt. III. Getting your gamification program off the ground
  • pt. IV. The part of tens.

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