Tabla de Contenidos:
  • Machine generated contents note: 1. Our Research: How We Ran the Usability Studies
  • Diary Studies
  • Usability Testing
  • Qualitative User Research
  • 2. Mobile Strategy
  • Usability Varies by Mobile Device Category
  • A Separate Mobile Experience Is Best
  • Mobile Site vs. Full Site
  • Mobile-optimized Sites
  • Why Full Sites Don't Work for Mobile Use
  • Mobile Is Less Forgiving than Desktop
  • Responsive Design
  • Usability Guidelines Are Rarely Dichotomies
  • Mobile Sites vs. Apps: The Coming Strategy Shift
  • Current Mobile Strategy: Apps Best
  • Future Mobile Strategy: Sites Best
  • When Will the Strategy Shift Happen?
  • Mobile Apps
  • Mobile Apps Are Intermittent-use Apps
  • Half-speed Progress, But Hope Ahead
  • 3. Designing for the Small Screen
  • Wasted Mobile Space
  • Chrome
  • Overloaded vs. Generic Commands
  • Case Study: Optimizing a Screen for Mobile Use
  • Typing on Mobile
  • Download Times
  • Early Registration Must Die
  • Example: Pizza Ordering Application
  • Case Study: The WSJ Mobile App
  • Confusing Startup Screen
  • Degrading the Brand
  • A Better Design
  • A New WSJ Workflow
  • Better Next Year
  • 4. Writing for Mobile
  • Mobile Content Is Twice as Difficult
  • Why Mobile Reading Is Challenging
  • If in Doubt, Leave It Out
  • Filler = Bad
  • Old Words Are Best
  • Bylines for Mobile Content?
  • Defer Secondary Information to Secondary Screens
  • Example 1 Mobile Coupons
  • Example 2 Progressive Disclosure in Wikipedia
  • Deferring Information = Initial Info Read More
  • Mini-IA: Structuring the Information About a Concept
  • Linear Paging? Usually Bad
  • Alphabetical Sorting Must (Mostly) Die
  • Example: Usage-relevant Structure
  • Usage-driven Structure
  • 5. Tablets and E-readers
  • iPad Usability
  • Tablets Are Shared Devices
  • What Are iPads Used For?
  • The Triple Threat of iPad Design
  • Inconsistent Interaction Design
  • The Print Metaphor
  • Card Sharks vs. Holy Scrollers
  • Swipe Ambiguity
  • TMN: Too Much Navigation
  • Splash Screens and Startup Noises
  • Orientation
  • Toward a Better iPad User Experience
  • Kindle Usability
  • Kindle: The E-reader
  • Kindle Fire Usability
  • 6. Looking Toward the Future
  • Transmedia Design for the Three Screens
  • PCs Will Remain Important
  • The Third Screen: TV
  • Transmedia User Experience
  • Beyond Flatland
  • In the Future, We'll All Be Harry Potter
  • Next-generation Magic
  • Don't Harm the Muggles
  • Appendix: A Bit of History
  • Field Study in 2000
  • WAP Doesn't Work
  • Deja Vu: 1994 All Over Again
  • Mobile Killer App: Killing Time.