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Web words that work : writing online copy that sells /
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company's Facebook page? Or write a great Google AdWords ad? You know it's important. Your image is at stake. Maybe a lot of money, too. But you're n...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Indiana. :
Que,
2012, ©2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company's Facebook page? Or write a great Google AdWords ad? You know it's important. Your image is at stake. Maybe a lot of money, too. But you're not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you - even if you've never done it before! Think you can't write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you'll learn how to grab hold of people in seconds - because that's all the time you've got! The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner; Keep it short, keep it simple!; Think like your readers, fire them up, and get them to act!; Write text that search engines and humans will both love; Be absolutely clear! Squeeze all the confusion out of your content; Make sure you know just enough grammar and punctuation; Combine text and visuals to make them both work better; Choose the right delivery formats; Integrate your copy into an existing web page design; Work well with web designers and developers Detailed, expert guidance for writing; Web pages; Online articles; Blog posts; Social media updates; Web ads; Email promos & newsletters; Online press releases; Online help & FAQs; Smartphone & tablet content; Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. |
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| Descripción Física: | 1 online resource (1 volume) : illustrations |
| ISBN: | 9780133354102 0133354105 9780133354089 0133354083 |