The social commerce handbook : 20 secrets for turning social media into social sales /

Revealing the secrets to unlocking sales with the Big Five--YouTube; Pinterest; Facebook; Twitter; and LinkedIn; this book distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning Likes into Buys. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marsden, Paul
Otros Autores: Chaney, Paul, 1955-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2013.
Temas:
Internet marketing > Social aspects.
Social media > Economic aspects.
Marketing > Social aspects.
Marketing sur Internet > Aspect social.
Médias sociaux > Aspect économique.
Marketing > Aspect social.
Marketing > Social aspects
Social media > Economic aspects
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Play the impulse game
  • Involve them
  • The experiential imperative
  • Incentivize intelligently
  • Sell with scarcity
  • Build consistency
  • Reciprocity rules
  • Social validation
  • Arm yourself with authority
  • Like and be loved
  • Drive discovery
  • Be purpose driven
  • Deliver zmots
  • Flip the funnel
  • Interest pays
  • Sell shovels
  • Shopping first, social second
  • Sell to niche markets
  • Get rated. get reviewed
  • Go mobile.

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