The social commerce handbook : 20 secrets for turning social media into social sales /

Revealing the secrets to unlocking sales with the Big Five--YouTube; Pinterest; Facebook; Twitter; and LinkedIn; this book distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning Likes into Buys. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marsden, Paul
Otros Autores: Chaney, Paul, 1955-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2013.
Temas:
Internet marketing > Social aspects.
Social media > Economic aspects.
Marketing > Social aspects.
Marketing sur Internet > Aspect social.
Médias sociaux > Aspect économique.
Marketing > Aspect social.
Marketing > Social aspects
Social media > Economic aspects
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000cam a2200000Ia 4500
001 OR_ocn825076475
003 OCoLC
005 20231017213018.0
006 m o d
007 cr unu||||||||
008 130124s2013 nyua ob 001 0 eng d
040 |a UMI  |b eng  |e pn  |c UMI  |d COO  |d B24X7  |d TEFOD  |d DEBSZ  |d OCLCO  |d TEFOD  |d IDEBK  |d CDX  |d CEF  |d OCLCQ  |d OCLCO  |d TEFOD  |d OCLCQ  |d OCLCF  |d LND  |d OCLCQ  |d D6H  |d TOH  |d RDF  |d UKAHL  |d OCLCQ  |d YDX  |d HS0  |d OCLCO  |d OCLCQ  |d OCLCO 
019 |a 812572872  |a 817815066  |a 869801799 
020 |a 9780071802031  |q (electronic bk.) 
020 |a 0071802037  |q (electronic bk.) 
020 |a 128362155X 
020 |a 9781283621557 
020 |z 9780071802024 
020 |z 0071802029  |q (alk. paper) 
029 1 |a AU@  |b 000050492784 
029 1 |a AU@  |b 000065315147 
029 1 |a DEBBG  |b BV041120860 
029 1 |a DEBSZ  |b 396757685 
035 |a (OCoLC)825076475  |z (OCoLC)812572872  |z (OCoLC)817815066  |z (OCoLC)869801799 
037 |a CL0500000182  |b Safari Books Online 
037 |a E2D90643-8D8A-4254-8D6F-B80A3D988488  |b OverDrive, Inc.  |n http://www.overdrive.com 
050 4 |a HF5415.1265  |b .M3287 2013 
082 0 4 |a 658.8/72  |2 23 
049 |a UAMI 
100 1 |a Marsden, Paul. 
245 1 4 |a The social commerce handbook :  |b 20 secrets for turning social media into social sales /  |c Paul Marsden and Paul Chaney. 
246 3 0 |a Twenty secrets for turning social media into social sales 
260 |a New York :  |b McGraw-Hill,  |c ©2013. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
500 |a "Proven solutions for selling to the new social shopper from the world's smartest brands"--Cover. 
504 |a Includes bibliographical references and index. 
505 0 |a Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile. 
520 |a Revealing the secrets to unlocking sales with the Big Five--YouTube; Pinterest; Facebook; Twitter; and LinkedIn; this book distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning Likes into Buys. --  |c Edited summary from book. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Internet marketing  |x Social aspects. 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Marketing  |x Social aspects. 
650 6 |a Marketing sur Internet  |x Aspect social. 
650 6 |a Médias sociaux  |x Aspect économique. 
650 6 |a Marketing  |x Aspect social. 
650 7 |a Marketing  |x Social aspects  |2 fast 
650 7 |a Social media  |x Economic aspects  |2 fast 
650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Marketing & Sales.  |2 hilcc 
700 1 |a Chaney, Paul,  |d 1955- 
776 0 8 |i Print version:  |a Marsden, Paul.  |t Social commerce handbook.  |d New York : McGraw-Hill, ©2013  |z 9780071802024  |w (DLC) 2012034102  |w (OCoLC)793223431 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780071802024/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n 393400 
938 |a Coutts Information Services  |b COUT  |n 24023234 
938 |a Books 24x7  |b B247  |n bkb00050529 
938 |a Askews and Holts Library Services  |b ASKH  |n AH24393672 
938 |a YBP Library Services  |b YANK  |n 16840885 
938 |a Internet Archive  |b INAR  |n socialcommerceha0000mars 
994 |a 92  |b IZTAP 

Ejemplares similares