Predictive analytics : the power to predict who will click, buy, lie, or die /

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You have been predicted - by companies, governments, law-enforcement, hospitals and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: Pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Siegel, Eric, 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2013.
Temas:
Social sciences > Forecasting.
Economic forecasting.
Prediction (Psychology)
Social prediction.
Human behavior.
Sciences sociales > Prévision.
Prévision économique.
Prédiction (Psychologie)
Prévision sociale.
Comportement humain.
human behavior.
SOCIAL SCIENCE > Future Studies.
Data mining.
Management.
Multivariat analys.
Prediktion.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Liftoff! prediction takes action : the stock market
  • With power comes responsibility : HP, Target and the police deduce your secrets
  • The data effect : blogger anxiety and the economy
  • The machine that learns : Chase and mortgage risk.

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