Predictive analytics : the power to predict who will click, buy, lie, or die /

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You have been predicted - by companies, governments, law-enforcement, hospitals and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: Pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Siegel, Eric, 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2013.
Temas:
Social sciences > Forecasting.
Economic forecasting.
Prediction (Psychology)
Social prediction.
Human behavior.
Sciences sociales > Prévision.
Prévision économique.
Prédiction (Psychologie)
Prévision sociale.
Comportement humain.
human behavior.
SOCIAL SCIENCE > Future Studies.
Data mining.
Management.
Multivariat analys.
Prediktion.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:You have been predicted - by companies, governments, law-enforcement, hospitals and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: Predicting human behavior combats financial risk, fortifies healthcare, reduces spam, toughens crime-fighting and boosts sales. How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future - lifting a bit of the fog off our hazy view of tomorrow - means pay dirt.
Notas:Includes index.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references (pages 228-289) and index.
ISBN:9781118416853
1118416856
9781118420621
1118420624
129919270X
9781299192706
1118356853
9781118356852
9781118596470
1118596471

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