Science of marketing : when to tweet, what to post, how to blog, and other proven strategies /

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zarrella, Dan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Temas:
Internet marketing > Social aspects.
Social media.
Marketing sur Internet > Aspect social.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The Science of Marketing: When to Tweet, What to Post, How to Blog, and other Proven Strategies; Copyright; Contents; Acknowledgments; Introduction; The Conversation Doesn't Build Reach; Positivity Works Better Than Negativity, but Both Are Better Than Neutrality; Contra-Competitive Timing; Social Calls to Action; Combined Relevance; Part I: Content; 1: E-Books; What Do You Like about E-Books?; 2: Webinars; Part II: Channels; 3: SEO; 4: Twitter; 5: Facebook; 6: Pinterest; 7: Blogging; Part III: Middle of the Funnel (MOFU); 8: E-Mail Marketing; 9: Lead Generation; Part IV: Analytics.
  • 10: AnalyticsDefine; Research; Prototype; Test; Index.

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