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Science of marketing : when to tweet, what to post, how to blog, and other proven strategies /
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Zarrella, Dan. | |
| 245 | 1 | 0 | |a Science of marketing : |b when to tweet, what to post, how to blog, and other proven strategies / |c Dan Zarrella. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2013] | |
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| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a The Science of Marketing: When to Tweet, What to Post, How to Blog, and other Proven Strategies; Copyright; Contents; Acknowledgments; Introduction; The Conversation Doesn't Build Reach; Positivity Works Better Than Negativity, but Both Are Better Than Neutrality; Contra-Competitive Timing; Social Calls to Action; Combined Relevance; Part I: Content; 1: E-Books; What Do You Like about E-Books?; 2: Webinars; Part II: Channels; 3: SEO; 4: Twitter; 5: Facebook; 6: Pinterest; 7: Blogging; Part III: Middle of the Funnel (MOFU); 8: E-Mail Marketing; 9: Lead Generation; Part IV: Analytics. | |
| 505 | 8 | |a 10: AnalyticsDefine; Research; Prototype; Test; Index. | |
| 520 | |a Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 650 | 0 | |a Social media. | |
| 650 | 6 | |a Marketing sur Internet |x Aspect social. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Social media |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Zarrella, Dan. |t Science of marketing. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |z 9781118138274 |w (DLC) 2013000733 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118233061/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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