Science of marketing : when to tweet, what to post, how to blog, and other proven strategies /

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zarrella, Dan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Temas:
Internet marketing > Social aspects.
Social media.
Marketing sur Internet > Aspect social.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu.
Notas:Includes index.
Descripción Física:1 online resource
ISBN:9781118233061
1118233069
9781118225288
1118225287
9781118263495
1118263499
1299475965
9781299475960

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