Smart calling : eliminate the fear, failure, and rejection from cold calling /

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This book provides tips and techniques for effective cold calling. It reflects changes and advances in the information gathering that comprises the "smart" part of the calling, and also includes real-life examples and success stories.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sobczak, Art
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2013.
Edición:2nd edition.
Temas:
Telephone selling.
Telemarketing.
Commerce.
Misinformation.
Telephone.
Commerce
Communication
Telephone
Vente par téléphone.
Télémarketing.
Mésinformation.
Téléphone.
telephones.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Telephone selling
Telemarketing
Internet Resources.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • The smart calling concept
  • Cold calling is dumb, but prospecting is necessary : smart calling is the answer
  • Pre-call planning
  • Creating your possible value proposition
  • Intelligence gathering : making your calls smart
  • Using social engineering to gather intelligence
  • About the author.

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