Built-in social : essential social marketing practices for every small business /

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How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and servic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Korhan, Jeff, 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2013.
Temas:
Social marketing.
Small business.
Marketing social.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Entrepreneurship.
Direct.
Small business
Social marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Preface
  • Introduction
  • Attraction : your essential content marketing strategy
  • How the social web works
  • Designing your business around social
  • Every business is now a media company
  • Engagement : social networking and marketing
  • Communities are the new markets.

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