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Market Your Way to Growth : 8 Ways to Win.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Praise for Market Your Way to Growth; Title Page; Copyright; Dedication; Introduction: Preparing to Master the Eight Pathways to Growth; We Live in a Two-Track World: Low/Slow Growth versus High/Fast Growth; Business Responses in a Low-Growth Economy; What Should Companies Do in a Low-Growth Economy?; The Eight Pathways to Sustainable Growth; Conclusion; Chapter 1: Grow by Building Your Market Share; Conclusion; Chapter 2: Grow through Developing Committed Customers and Stakeholders; Conclusion; Chapter 3: Grow by Developing a Powerful Brand; Conclusion.
- Chapter 4: Grow by Innovating New Products, Services, and ExperiencesConclusion; Chapter 5: Grow by International Expansion; Engaging in Foreign Direct Investment; Engaging in Export; Conclusion; Questions; Chapter 6: Grow by Mergers, Acquisitions, Alliances, and Joint Ventures; Conclusion; Questions; Chapter 7: Grow by Building an Outstanding Reputation for Social Responsibility; Conclusion; Chapter 8: Grow by Partnering with Government and NGOs; Conclusion; Questions; Epilogue; Index.