Copywriting : successful writing for design, advertising, and marketing /

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"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shaw, Mark, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King Publishing, 2012.
Edición:Second edition.
Temas:
Advertising copy.
Business writing.
Publicité > Rédaction.
Style commercial.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Advertising copy
Business writing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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Copywriting : successful writing for design, advertising, and marketing /
por Shaw, Mark, 1965-
Publicado 2012
Texto completo
Texto completo
Electrónico eBook
Search Result 2
Copywriting : successful writing for design, advertising and marketing /
por Shaw, Mark, 1965-
Publicado 2009
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
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