Copywriting : successful writing for design, advertising, and marketing /

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"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shaw, Mark, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King Publishing, 2012.
Edición:Second edition.
Temas:
Advertising copy.
Business writing.
Publicité > Rédaction.
Style commercial.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Advertising copy
Business writing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Getting to grips with copywriting
  • The art of writing great copy
  • Writing for brand and marketing
  • Writing for advertising and direct marketing
  • Writing for retailing and products
  • Writing for company magazines, newsletters, and internal communications
  • Writing for catalogs
  • Writing for the digital environment
  • Glossary.

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