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The money myth : a classic introduction to the modern world of finance and investing.
Financial markets use persuasion, propaganda and salesmanship to survive. They smooth over weaknesses and highlight their strengths to seduce us into parting with our money. Investment products wrapped in euphemisms and simplified language hide complexity and unclear risk. This book helps you to und...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- The Money Myth
- Contents
- Dedication
- Acknowledgements
- Introduction
- Part I The investor's journey
- The rational stock market investor
- Magic numbers
- Safe havens
- Charm trap
- Part II Trading to win
- The disciplined share trader
- Bear market toolkit
- Charting dreams
- Technical indicator secrets
- Part III The professionals at work
- Investment banking power
- The super traders
- Derivatives chaos
- Currency markets miasma
- Part IV Your money
- Bank tricks
- Collective investments unmasked
- Pensions crisis
- Part V Safety first
- Insurance comfort
- Risks without frontiers
- The price of reputation
- Blow-up
- Part VI Rules or ruin
- Decline and fall
- New rules, new City
- Face-lift for the Old Lady
- Corporate heartbeat
- Part VII Behind the façade
- The day of the whistle-blower
- Media manoeuvres
- The power of perception
- A final word
- Appendix 1 Twelve wake-up investment rules
- Appendix 2 Twelve regulatory trends
- Appendix 3 Investment software checklist
- Appendix 4 Useful web sites
- Appendix 5 Further resources
- Index.