Reinventing giants : how Chinese global competitor Haier has changed the way big companies transform /

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A compelling profile of an emerging Chinese competitorChinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best&q...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fischer, Bill
Otros Autores: Lago, Umberto, 1964-, Liu, Fang, 1984-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass, [2013]
Edición:First edition.
Temas:
Haier (Corporation)
Household appliances industry > China > Management > Case studies.
International business enterprises > China > Management.
Appareils ménagers > Industrie > Chine > Gestion > Études de cas.
Entreprises multinationales > Chine > Gestion.
BUSINESS & ECONOMICS > Corporate & Business History.
BUSINESS & ECONOMICS > Infrastructure.
International business enterprises > Management
China
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: reinventing giants: how a Chinese global competitor has changed the way big companies can transform
  • The battlefield: the home appliance industry in the West and China
  • The story of Haier and the evolution of its corporate culture
  • Liberating talent: tapping the entrepreneurial spirit
  • Building a corporate culture for a global 21st century
  • Benchmarking Haier with successful high-performing organizations
  • A true hybrid: how to fashion a strategically agile organization
  • A true disruptor: how embracing change creates value.

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