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Getting innovation right : how leaders leverage inflection points to drive success /
Real-world strategies for uncovering potential and capitalizing on opportunityInnovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovati...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
[2013]
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; List of Figures and Tables; Introduction; Chapter 1 Pursue and Leverage Inflection Points; Four Targets for Innovation Strategy; Growing Your Base; Getting a Bigger Buy; Improving Loyalty; Increasing Market Prominence; Inflection Points Defined; Negative Inflection Points; Positive Inflection Points; Using Inflection Points to Create Success; Three Inflection Point Tactics; The Turnaround; Seeing Around the Curve; Success Rules; Chapter 2 Build Innovation Capacity; Three Forces That Jeopardize Innovation; Operational Pressures; Innovation Stress.
- Changing Market ForcesThe Innovation Foundation; Leadership; Talent; Idea Management; A Sturdy Foundation Supports Success; Success Rules; Chapter 3 Collect Intelligence; The Three Areas of Focus for Intelligence; Customers; Market Conditions; Organizational Capabilities; The Eight Steps of an Intelligence Effort; Step 1. Define Scope; Step 2. Determine Goals; Step 3. Consult Data Sources, News Media, and Trend Experts; Step 4. Conduct Interviews with Key Stakeholder Groups; Step 5. Secret Shopping; Step 6. Iteratively Share Results and Receive Direction.
- Step 7. Due Diligence for Controversial, High-Value, and High-Risk IssuesStep 8. Format and Present Results for Maximum Impact; Use an External Provider for Intelligence; Six Guidelines for Working with an Intelligence Agent; The Eight Elements of an Intelligence Contract; Success Rules; Chapter 4 Shift Perspective; Working the Angles; Pivoting for Success; Change Your Assumptions; Four Techniques for Shifting Perspective; Isolate and Examine the Steps in Your Value Chain; Become Your Competition; Seek Out and Highlight Weak Spots; Look to Creative Deviants; A New Way of Seeing; Success Rules.
- Chapter 5 Exploit DisruptionThe Four Forces of Disruption; Customers Are Facing Challenges; Industries Are Upending; Competition Is Fierce; New Business Models Are Proliferating; Turn Turmoil to Advantage; When Customers Are Facing Challenges . . .; When Industries Are Upending . . .; When Competition Is Fierce . . .; When New Business Models Are Emerging . . .; The Opportunity Window; Build Flexibility and Responsiveness; Build a Customer-Value Mind-set; Scan for Trouble Brewing-Be Ready; Simulate Rapid Response Scenarios; Read and Share Success Stories.
- Make Responsiveness a Leadership CompetencyValue Assessments; Value Assessment Process; Value Assessment Protocol; Stage 2 Value Assessment; Stage 2 Value Assessment; Understand Disruption to Exploit It; Success Rules; Chapter 6 Generate Value; The Innovation Profit Cycle; The Facets of Value; The Three Types of Added Value; More Value; Better Value; New Value; Value Objects and Value Drivers; Questions to Identify Value Drivers; The ValueGram; Creating New Value; Seven Sources of New Value; The Subjective Nature of Value; Success Rules; Chapter 7 Drive Innovation Uptake.