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Social media commerce for dummies /

Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Collier, Marsha (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, ©2013.
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. I. Prepping for social media commerce
  • pt. II. Adapting your web presence
  • pt. III. Casting for and catching customers
  • pt. IV. Supporting your social media commerce efforts
  • pt. V. The part of tens.