Running the gauntlet : essential business lessons to lead, drive change, and grow profits /
Whats stopping you from making the changes your business needs to thrive? This book provides you with the inspiration and knowledge to institute positive change in your company - instead of letting eventual; inevitable change control you. --
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill,
©2012.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover Page
- Running the Gauntlet
- Copyright Page
- Dedication
- Contents
- Acknowledgments
- About the SnapTag
- Go! Driving change in business can feel like running the gauntlet every day: threatening, hostile, and scary- and the only way to survive.
- Part One Think Big: Attitude Adjustments
- Chapter 1 Repeat after me: no one is going to die from the changes you make in business. Say it: "No. One. Is. Going. To. Die."
- Chapter 2 Change begins by changing the questions. Who would want a horseless carriage? Wrong question. The right one: Why wouldn't everyone want one?
- Chapter 3 Fear stops most people. Change agents welcome it. Get past your fear. Act with confidence and be willing to be a beginner.
- Chapter 4 As Churchill said, "There is nothing wrong with change if it is in the right direction." Know your conditions of satisfaction.
- Chapter 5 Principles mean something only when they are inconvenient. Prepare to live your brand promise in bad times and good.
- Chapter 6 Change the mood, change the culture, then move on to people and processes. Remember: you can't be cool and look like Elmer Fudd!
- Chapter 7 Be relentless in driving the change you want in your people and all parts of your business-be the change you want to see in the world.
- Chapter 8 Work across the seams of the company. Stick your nose into everything. Be a cheerleader and a white buffalo. Cause tension at every turn!
- Chapter 9 You can teach a pig to kiss, but it usually gets messy and pisses off the pig. Please, please, please fire the right people.
- Chapter 10 Great people, like great horses, don't want to get in the trailer even if they know they are leaving a bad place. Make them want to go.
- Chapter 11 Accept and encourage mistakes! Mistakes help you assess your team and determine if you need to recruit people or skilled technicians.
- Chapter 12 Got people in the right positions? Great! Now ensure respect for each position, and then get the heck out of the way so you can lead.
- Chapter 13 Be direct and talk about the elephants in the room. Even ride 'em and teach 'em tricks-it's a better way, even if it feels wrong.
- Chapter 14 Process makes perfect! Corporate cultures are hard to change. Change processes first. Speed is good, but Fast is better.
- Chapter 15 Change your tune and be pitch perfect: hook me in 8 seconds (the lean-in factor)
- sell me in 110 seconds (close the deal). What's your 118?
- Chapter 16 Mastering your 118 (a.k.a. elevator pitch 2.0): a step-by-step primer
- Chapter 17 Just because you killed a cow doesn't mean you're gonna eat steak for dinner. There's lots of messy work to do, and none of it is easy.
- Part Two Grow Bigger: Starting and Sustaining Momentum
- Chapter 18 Never approach a bull from the front, a horse from the back, or a fool from any direction. And don't squat with your spurs on!