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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /
From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch --
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Why mobile?
- Being in social media is not enough, you have to invite everyone back to your place
- Step 1: Make the one to one connection
- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities
- Step 3: Inspire action by reminding people of what they already believe
- Step four: develop a long-term relationship
- How data can help you perform small steps for your target users : and thereby increase your conversions
- One to one transforms whole companies
- One to one transforms communications for everyone.