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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /
From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
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| 001 | OR_ocn819322427 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 121126s2012 nyuab ob 001 0 eng d | ||
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| 019 | |a 785336476 |a 817067304 | ||
| 020 | |a 9780071788199 | ||
| 020 | |a 0071788190 | ||
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| 020 | |z 9780071788182 | ||
| 020 | |z 0071788182 |q (alk. paper) | ||
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| 029 | 1 | |a AU@ |b 000069005727 | |
| 035 | |a (OCoLC)819322427 |z (OCoLC)785336476 |z (OCoLC)817067304 | ||
| 037 | |a CL0500000176 |b Safari Books Online | ||
| 050 | 4 | |a HF5548.32 |b .A4547 2012 | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Alpert, Jed. | |
| 245 | 1 | 4 | |a The mobile marketing revolution : |b how your brand can have a one-to-one conversation with everyone / |c Jed Alpert ; with Stephen Fishbach. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch -- |c Edited summary from book. | ||
| 505 | 0 | |a Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Text messaging (Cell phone systems) | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 6 | |a Textage. | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Text messaging (Cell phone systems) |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 700 | 1 | |a Fishbach, Stephen. | |
| 776 | 0 | 8 | |i Print version: |a Alpert, Jed. |t Mobile marketing revolution. |b 1st ed. |d New York : McGraw-Hill, ©2012 |z 9780071788182 |w (DLC) 2012000526 |w (OCoLC)748333212 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071788182/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Books 24x7 |b B247 |n bkb00047669 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 352231 | ||
| 938 | |a Internet Archive |b INAR |n mobilemarketingr0000alpe | ||
| 938 | |a YBP Library Services |b YANK |n 12080811 | ||
| 994 | |a 92 |b IZTAP | ||