The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /

From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Alpert, Jed
Otros Autores: Fishbach, Stephen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Electronic commerce.
Communication in marketing.
Text messaging (Cell phone systems)
Commerce électronique.
Communication en marketing.
Textage.
Communication in marketing
Electronic commerce
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch --
Descripción Física:1 online resource (1 volume) : illustrations, maps
Bibliografía:Includes bibliographical references and index.
ISBN:9780071788199
0071788190
1280118024
9781280118029

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