Fearless referrals : boost your confidence, break down doors, build a powerful client list /

Providing a toolbox of wording that works; powerful fear-killing techniques; and proven referral-gathering methods that will completely transform your business; this book shows how to secure consistently higher quality referrals the right way. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Anderson, Matt
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Business referrals.
Méthode de la boule de neige (Marketing)
Business referrals
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The fearless referral fundamentals
  • Earning the fearless referral
  • Becoming fearless
  • Fearless referral asking
  • Fearless referral-getting strategies
  • The 6 steps of a fearless referral conversation
  • Follow the 6 steps to a fearless referral conversation
  • Use step 1: acknowledge your client
  • Use step 2: get positive feedback
  • Use step 3: why you must get specific
  • Use step 4: reduce their resistance
  • Use step 5: coach your client to warm up the referral
  • Use step 6: keep control of the process
  • Fearless follow-up.

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