The handbook of strategic public relations and integrated marketing communications /

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Caywood, Clarke L., 1947-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, Ã2012.
Edición:2nd ed.
Temas:
Public relations > Handbooks, manuals, etc.
Communication in management > Handbooks, manuals, etc.
Communication in marketing > Handbooks, manuals, etc.
Relations publiques > Guides, manuels, etc.
Communication en gestion > Guides, manuels, etc.
Communication en marketing > Guides, manuels, etc.
Communication in management.
Communication in marketing.
Public relations.
Handbooks and manuals.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and.
Notas:Revised edition of: The handbook of strategic public relations & integrated communications. c1997.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780071770989
0071770984

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