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Power sales writing : using communication to turn prospects into clients /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Edición: | Expanded 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover page
- POWER SALES WRITING
- Copyright Page
- Dedication
- Contents
- ACKNOWLEDGMENTS
- INTRODUCTION
- PART ONE GETTING STARTED
- CHAPTER 1 GETTING STARTED
- CHAPTER 2 PLAN IT: SAVE UP TO 80 PERCENT OF WRITING TIME
- CHAPTER 3 DO IT: WHY BEING CREATIVE IS LESS IMPORTANT THAN YOU THINK
- CHAPTER 4 CHECK IT: THE FAILURE PROOF STEP
- PART TWO THE PSYCHOLOGY OF PERSUASIVE WRITING
- CHAPTER 5 CREATE A SELLING MESSAGE THAT BUILDS SALES
- CHAPTER 6 CONNECT THE DOTS TO SELL MORE
- CHAPTER 7 BE LIKABLE TO WIN THE BUSINESS
- CHAPTER 8 USE SOCIAL MEDIA TRENDS TO WRITE MORE PERSUASIVE E-MAILS
- PART THREE SUCCESSFUL PROSPECTING WITH E-MAIL
- CHAPTER 9 WRITE "COLD E-MAIL" MESSAGES THAT GET RESULTS
- CHAPTER 10 CRAFT POWERFUL SUBJECT LINES
- CHAPTER 11 ASK FOR WHAT YOU WANT-AND GET IT!
- CHAPTER 12 BUILD INTEREST TO SELL MORE EASILY
- PART FOUR BRAND YOURSELF AS A PROFESSIONAL
- CHAPTER 13 USE THE LANGUAGE OF BUSINESS TO DRIVE PROFITS
- CHAPTER 14 HOW NOT TO BE YOUR OWN WORST ENEMY
- CHAPTER 15 GET RESULTS, NOT RIDICULE
- CHAPTER 16 E-MAIL ON A SMARTPHONE: USE THIS, NOT THAT
- PART FIVE KEEPING CUSTOMERS HAPPY
- CHAPTER 17 WRITE "BAD NEWS" MESSAGES-AND KEEP CUSTOMERS HAPPY
- CHAPTER 18 WHAT TO SAY WHEN "I'M SORRY" DOESN'T WORK
- CHAPTER 19 HOW TO FOLLOW UP WHEN YOU'RE IGNORED-OR WORSE
- PART SIX BONUS TO USE RIGHT NOW!
- CHAPTER 20 WRITING AWESOME PROSPECTING E-MAILS
- CHAPTER 21 WRITING AMAZING FOLLOW-UP E-MAILS
- CHAPTER 22 ENHANCE YOUR WORTH
- INDEX
- ABOUT THE AUTHOR