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Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community /

"The nonprofit's how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Mo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kapin, Allyson, 1974-
Otros Autores: Ward, Amy Sample, 1982-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass, 2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Why are online and mobile channels so important to nonprofits today?
  • Guiding principles for anytime everywhere
  • Advocacy for anytime everywhere
  • Fundraising anytime everywhere
  • Community building anytime everywhere
  • Multichannel strategies in action
  • Equipping your organization for anytime everywhere
  • Transitioning to anytime everywhere
  • Conclusion: disrupting the nonprofit sector.