Social media marketing all-in-one for dummies /

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"Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social netw...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Zimmerman, Jan (Autor), Ng, Deborah (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, ©2013.
Edición:2nd edition.
Colección:--For dummies.
Temas:
Internet marketing.
Online social networks.
Social media > Marketing.
Social marketing.
Internet advertising.
Marketing sur Internet.
Réseaux sociaux (Internet)
Marketing social.
Publicité sur Internet.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet advertising
Internet marketing
Online social networks
Social marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • The social media mix
  • Cybersocial tools
  • Blogs, podcasts, and video
  • Twitter
  • Facebook
  • Google+
  • Pinterest
  • Other social media marketing sites
  • Measuring results; building on success.

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