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Social media marketing all-in-one for dummies /

"Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social netw...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Zimmerman, Jan (Autor), Ng, Deborah (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, ©2013.
Edición:2nd edition.
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts"--Provided by publisher.
Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.
Descripción Física:1 online resource (xxii, 770 pages) : illustrations
ISBN:9781118285091
1118285093
9781118282304
1118282302
9781118283264
1118283260