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Brilliant marketing : what the best marketers know, do and say /
Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Pearson,
2012.
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| Edición: | 2nd ed. |
| Colección: | Brilliant.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers.Brilliant outcomes:· Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire.· Be a master of stra. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xvi, 320 pages). |
| ISBN: | 9780273769569 0273769561 |