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The new emerging market multinationals : four strategies for disrupting markets and building brands /
Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |a 9780071782906 |q (electronic bk.) | ||
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| 100 | 1 | |a Chattopadhyay, Amitava. | |
| 245 | 1 | 4 | |a The new emerging market multinationals : |b four strategies for disrupting markets and building brands / |c Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership, and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways. | |
| 520 | |a Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 655 | 7 | |a Internet resources. |2 lcgft | |
| 700 | 1 | |a Batra, Rajeev. | |
| 700 | 1 | |a Ozsomer, Aysegul. | |
| 776 | 0 | 8 | |i Print version: |a Chattopadhyay, Amitava. |t New emerging market multinationals. |d New York : McGraw-Hill, ©2012 |z 9780071782890 |w (DLC) 2012015325 |w (OCoLC)768172700 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071782890/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a Internet Archive |b INAR |n newemergingmarke0000chat | ||
| 994 | |a 92 |b IZTAP | ||