The new emerging market multinationals : four strategies for disrupting markets and building brands /

Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chattopadhyay, Amitava
Otros Autores: Batra, Rajeev, Ozsomer, Aysegul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Branding (Marketing)
Strategic planning.
Stratégie de marque.
Planification stratégique.
branding.
Strategic planning
Commerce.
Business & Economics.
Marketing & Sales.
Internet resources.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. --
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780071782906
0071782907

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