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Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment /

From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Salkowitz, Rob, 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Salkowitz, Rob,  |d 1967- 
245 1 0 |a Comic-con and the business of pop culture :  |b what the world's wildest trade show can tell us about the future of entertainment /  |c Rob Salkowitz. 
260 |a New York :  |b McGraw-Hill,  |c ©2012. 
300 |a 1 online resource (1 volume) :  |b illustrations 
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588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
520 |a From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --  |c Edited summary from book. 
546 |a English. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Comic books, strips, etc.  |x Authorship  |x Marketing. 
650 0 |a Comic books, strips, etc.  |x Marketing. 
650 0 |a Comic books, strips, etc.  |x Technological innovations. 
650 0 |a Popular culture  |x Economic aspects. 
650 0 |a Webcomics. 
650 6 |a Culture populaire  |x Aspect économique. 
650 6 |a Bandes dessinées en ligne. 
650 7 |a webcomics.  |2 aat 
650 7 |a Comic books, strips, etc.  |x Authorship  |x Marketing  |2 fast 
650 7 |a Comic books, strips, etc.  |x Marketing  |2 fast 
650 7 |a Popular culture  |x Economic aspects  |2 fast 
650 7 |a Webcomics  |2 fast 
650 7 |a Languages & Literatures.  |2 hilcc 
650 7 |a Literature - General.  |2 hilcc 
655 7 |a Internet resources.  |2 lcgft 
776 0 8 |i Print version:  |a Salkowitz, Rob, 1967-  |t Comic-con and the business of pop culture.  |d New York : McGraw-Hill, ©2012  |z 9780071797023  |w (DLC) 2012009412  |w (OCoLC)772122076 
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