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LinkedIn marketing : an hour a day /
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, Lin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley,
©2012.
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| Colección: | Serious skills.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- LinkedIn Marketing: An Hour a Day; Contents; Foreword; Introduction; Chapter 1: Get LinkedIn; Social Marketing Is Marketing; The Theory of Inbound Marketing; Understanding LinkedIn; The History of LinkedIn; Why People Think LinkedIn Isn't a Social Network; The Rise of LinkedIn; Using LinkedIn; How Your Network and Advanced Search Come Together; What You Can Do on LinkedIn; Types of Profiles; Businesses on LinkedIn; The Future of LinkedIn; Customer Relationship Management; Third-Party Apps; The LinkedIn Profile; Analytics; Chapter 2: Month 1: Get Started on LinkedIn.
- Week 1: Prepare Your LinkedIn PresenceMonday: Find Your Résumé; Tuesday: Gather Your Existing Business Documents; Wednesday: Compile Your Existing Marketing Materials; Thursday: Google Yourself and Create a List of Web References; Friday: Review the Executive LinkedIn Profile Questionnaire; Week 2: Define Goals and Join LinkedIn; Monday: Create Your LinkedIn Account; Tuesday: Understand LinkedIn's Features; Wednesday: Establish Initial Settings; Thursday: Define and Create Goals for Your LinkedIn Presence; Friday: Establish Success Metrics for Your Goals.
- Chapter 3: Month 2: Ready, Set, ProfileWeek 3: Nifty Tools and Ninja Tricks for Creating Your Keyword List; Monday: Use LinkedIn's Related Skills; Tuesday: Discover Keywords through Google Ads; Wednesday: Use LinkedIn's People Search; Thursday: Use Thesaurus.com and Dictionary.com; Friday: Make Your List; Week 4: Optimize Your Profile and Be Findable; Monday: Optimizing Your Professional Headline; Tuesday: Optimize Your Title Fields; Wednesday: Optimize Your Summary Section
- Specialties; Thursday: Optimize Your Summary
- Professional Experience and Goals; Friday: Optimizing Your Interests.
- Week 5: Customize Your Profile to Stand Out in the CrowdMonday: Personalize Your Public Profile and Customize Your Websites; Tuesday: Customizing Education; Wednesday: Customize Groups and Associations; Thursday: Customizing Awards; Friday: Add Sections: Publications, Licenses, Patents, Languages, Courses, Volunteer Work; Week 6: Utilizing Extra Real Estate; Monday: Customize Contact Me; Tuesday: Create Rules of Engagement; Wednesday: Add LinkedIn Skills & Expertise; Thursday: Moving Things Around; Friday: Back It Up; Chapter 4: Month 3: Use Your Company Profile for Branding and Positioning.
- Week 7: Creating a Company ProfileMonday: Get Started on Your Company Profile; Tuesday: Name Your Company; Wednesday: Add a Company Description; Thursday: Designate Company Administrators; Friday: Edit and Revise; Week 8: Adding Products and Services; Monday: Add Photos, Descriptions, and Specialties; Tuesday: Create Offers; Wednesday: Add Disclaimers and Employee Promotion; Thursday: Add Video and Recommendations; Friday: Use Targeted Product and Service Pages; Week 9: Company Updates, Analytics, and Job Postings-Yours and Others; Monday: Create Your Own (Targeted) Updates.