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Understanding SEO : building a foundation for long term success /
The web's more crowded than ever - and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious "black art" - but it doesn't need to be. In Understanding SEO: Building a Foundation for Long Term Success , leading practitioner...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, NJ :
FT Press,
Ã2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |a 9780133037609 | ||
| 020 | |a 0133037606 | ||
| 020 | |z 9780133037593 | ||
| 035 | |a (OCoLC)810071429 | ||
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| 100 | 1 | |a Mitchell, Melanie. | |
| 245 | 1 | 0 | |a Understanding SEO : |b building a foundation for long term success / |c Melanie Mitchell. |
| 246 | 3 | |a Understanding search engine optimization | |
| 260 | |a Upper Saddle River, NJ : |b FT Press, |c Ã2012. | ||
| 300 | |a 1 online resource (1 volume (unpaged)) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (Safari, viewed Aug. 30, 2012). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a The web's more crowded than ever - and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious "black art" - but it doesn't need to be. In Understanding SEO: Building a Foundation for Long Term Success , leading practitioner Melanie Mitchell completely demystifies SEO, showing you how to grab value from "low hanging fruit," and start optimizing everything from pages, text, and keywords to images - even your page's underlying HTML code. Mitchell shows how to craft a strategy that reflects your specific goals for attracting qualified traffic. You'll learn how to go beyond mere rankings to measure everything from the quality of visitor engagement to sales conversions; how to structure sites that are friendlier to both searchers and search engines; how to earn the honest external links that search engine algorithms love; and a whole lot more. Along the way, Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you're responsible for attracting more and better web traffic, this is the simple, usable, up-to-date SEO introduction you've been looking for! | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 0 | |a Web search engines. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 6 | |a Moteurs de recherche sur Internet. | |
| 650 | 7 | |a Web search engines. |2 fast |0 (OCoLC)fst01173234 | |
| 650 | 7 | |a Web sites |x Design. |2 fast |0 (OCoLC)fst01173252 | |
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| 938 | |a Askews and Holts Library Services |b ASKH |n AH37823791 | ||
| 994 | |a 92 |b IZTAP | ||