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Stop, think, go, do : how typography & graphic design influence behavior /
This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Beverly, Mass. :
Rockport Publishers,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Heller, Steven. | |
| 245 | 1 | 0 | |a Stop, think, go, do : |b how typography & graphic design influence behavior / |c Steven Heller & Mirko Ilić. |
| 246 | 3 | |a How typography & graphic design influence behavior | |
| 246 | 3 | |a How typography and graphic design influence behavior | |
| 260 | |a Beverly, Mass. : |b Rockport Publishers, |c 2012. | ||
| 300 | |a 1 online resource (222 pages) : |b illustrations, facsimiles | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. | |
| 505 | 8 | |a CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS | |
| 520 | 8 | |a This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Graphic design (Typography) |x Social aspects. | |
| 650 | 0 | |a Graphic design (Typography) |x History |y 21st century. | |
| 650 | 0 | |a Graphic arts |x Social aspects. | |
| 650 | 0 | |a Graphic arts |x History |y 21st century. | |
| 650 | 0 | |a Commercial art |x Social aspects. | |
| 650 | 0 | |a Commercial art |x History |y 21st century. | |
| 650 | 6 | |a Arts graphiques |x Aspect social. | |
| 650 | 6 | |a Arts graphiques |x Histoire |y 21e siècle. | |
| 650 | 6 | |a Art publicitaire |x Aspect social. | |
| 650 | 6 | |a Art publicitaire |x Histoire |y 21e siècle. | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Typography. |2 bisacsh | |
| 650 | 7 | |a Commercial art. |2 fast |0 (OCoLC)fst00869331 | |
| 650 | 7 | |a Commercial art |x Social aspects. |2 fast |0 (OCoLC)fst00869348 | |
| 650 | 7 | |a Graphic arts. |2 fast |0 (OCoLC)fst00946595 | |
| 650 | 7 | |a Graphic arts |x Social aspects. |2 fast |0 (OCoLC)fst00946624 | |
| 650 | 7 | |a Graphic design (Typography) |2 fast |0 (OCoLC)fst00946640 | |
| 648 | 7 | |a 2000-2099 |2 fast | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 700 | 1 | |a Ilić, Mirko, |d 1956- | |
| 776 | 0 | 8 | |i Print version: |a Heller, Steven. |t Stop, think, go, do. |d Beverly, Mass. : Rockport Publishers, 2012 |z 9781592537662 |w (DLC) 2011043771 |w (OCoLC)749856582 |
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