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Infographics : the power of visual storytelling /
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content - such as infographics and data visualization - can accomplish this. With DIY...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2012]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention
- Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics
- The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum
- Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production
- Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends
- Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports
- Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs
- What makes a good infographic? : Utility ; Soundness ; Beauty
- Information design best practices : Illustration ; Data ; Visualization
- The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company.