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The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy /
A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
©2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Reiman, Joey. | |
| 245 | 1 | 4 | |a The story of purpose : |b the path to creating a brighter brand, a greater company, and a lasting legacy / |c Joey Reiman. |
| 260 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c ©2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The purpose of work is to work on purpose -- Purpose inspired leadership -- The master idea -- Ethos : the fruits are in the roots. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, 'The Story of Purpose' details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. 'The Story of Purpose' incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization. It offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders. 'The Story of Purpose' will leave you asking yourself "what gets me up in the morning'" instead of "what keeps me up at night'" | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 0 | |a Organizational change. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 2 | |a Organizational Innovation | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 6 | |a Changement organisationnel. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Structural Adjustment. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Organizational change |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Reiman, Joey. |t Story of purpose. |d Hoboken, N.J. : Wiley, ©2013 |z 9781118443699 |w (DLC) 2012032755 |
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