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Social media marketing : an hour a day /

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what ca...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Evans, Dave, 1956- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley, ©2012.
Edición:Second edition.
Colección:Serious skills.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the l.
Notas:Includes index.
Descripción Física:1 online resource (xxiv, 406 pages) : illustrations
ISBN:1118227670
9781118227671
9781118240540
1118240545
9781118265277
1118265270
1282254057
9781282254053
9786613814708
6613814709