Best practices for graphic designers, grids and page layouts : an essential guideline for understanding & applying page design principles /

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"This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Graver, Amy
Otros Autores: Jura, Ben
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, MA : Rockport Publishers, ©2012.
Temas:
Graphic arts > Technique.
Arts graphiques > Technique.
DESIGN > Graphic Arts > General.
ANTIQUES & COLLECTIBLES > Paper Ephemera.
DESIGN > Clip Art.
DESIGN > Graphic Arts > Branding & Logo Design.
DESIGN > Graphic Arts > Commercial & Corporate.
DESIGN > Graphic Arts > Illustration.
Graphic arts > Technique
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • CONTENTS
  • INTRODUCTION
  • Vignelli Associates: Approach to Grid-based Design
  • ELEMENTS OF A GRID SYSTEM: An Overview
  • Oikos Associati: Turning the Grid into a Focal Point
  • BASIC STRUCTURES: Single-Column/Manuscript Grids
  • Multicolumn Grids
  • Modular Grids
  • Hierarchical Grids
  • Baseline Grids
  • Compound Grids
  • UPPERCASE Magazine: Multicolumn Flexibility
  • BEHIND THE GRID: An Overview
  • Type and Column Widths
  • HOW Magazine: Designing for Designers
  • Type and Vertical Increments
  • Type and Balance in Columns
  • The Golden Section
  • Caserta Design: Layout That Evokes an Emotional Response
  • Live Area: Page Size
  • Symmetry and Composition
  • Folds and Relationship of Content Across Pages
  • Production Considerations
  • UnderConsideration: Grouping with Grids
  • CONTENT STRUCTURE: An Overview
  • Development of Read/Progression of Info
  • Grouping Information
  • Rhythm and Flow
  • Pacing
  • Memo Productions: Content Is King
  • Alexander Isley, Incorporated: Illustration Grouped with Text
  • Here Design: Illustrations Add Flavor to Layouts
  • RELATIONSHIP OF DESIGN COMPONENTS: An Overview
  • How Text and Image Can Be Separated
  • How Text and Image Can Be Unified
  • Space
  • Scale
  • 804: Spatial Flexibility
  • WIRED Magazine: Design Fidelity Across Platforms
  • TYPE AS IMAGE: An Overview
  • Hand Lettering and Illustrative Typography
  • Caption Treatment
  • Pull Quotes
  • Folios and Wayfinding
  • Matador: Layout with a Typographic Focus
  • COLOR: An Overview
  • Color As a Unifying Element
  • Color As an Organizational Tool
  • AdamsMorioka: For the Love of Color
  • BREAKING THE RULES: An Overview
  • Grid Deconstruction
  • Optical Composition
  • Organic Design
  • Modern Dog: Design Organically But Think Rationally
  • Lucid Design: The Twelve-Column Grid and Website Design
  • HIERARCHY/ORGANIZATION OF INFORMATION: An Overview
  • Organizing the Content Scale and Impact
  • Typographic Techniques Can Impact Flow
  • Negative Space As a Map
  • Using Relative Position to Establish Importance
  • Color Can Bring Content Forward, or Push It Back
  • Brandon Bird Design: Grids on Display
  • Elements: A Modular System to Ease Line Extension
  • The Official Manufacturing Company: Divisions in Space Form Content Areas
  • PAGE STRUCTURE: An Overview
  • Size and Shape of the Page
  • Page Margins

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