Small business marketing kit for dummies /
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competi...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
Ã2012.
|
Edición: | 3rd ed. |
Colección: | --For dummies.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- pt. 1. Getting your marketing bearings
- pt. 2. Laying the foundation for marketing success
- pt. 3. Marketing in a screen-connected world
- pt. 4. Getting the word out, with ads, mailers, promotions, and publicity
- pt. 5. Winning and keeping customers
- pt. 6. The part of tens.