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Make it all about them : winning sales presentations /

BDebunks the myths of the traditional rules of presentations/b In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. iMake It All About Them/i reveal...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Keller, Nadine, 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Make it all about them
  • Start with the end in mind
  • Develop a story
  • Developing stories for existing clients (re-bids).