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|a Make it all about them :
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|a Make it all about them -- Start with the end in mind -- Develop a story -- Developing stories for existing clients (re-bids).
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|a BDebunks the myths of the traditional rules of presentations/b In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. iMake It All About Them/i reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.ulliProvides quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in corporate America/liliAuthor Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting/li/ul This unique approach will allow you to deliver a winning presentation every time by making it all about your audience
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